September 27, 2022

The Netflix brand is seen on the corporate’s constructing on Sundown Boulevard in Los Angeles. The streaming large is one in every of many platforms that helped streaming outperform each broadcast and cable in viewership in July.

Robyn Beck/AFP by way of Getty Photos

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Robyn Beck/AFP by way of Getty Photos


The Netflix brand is seen on the corporate’s constructing on Sundown Boulevard in Los Angeles. The streaming large is one in every of many platforms that helped streaming outperform each broadcast and cable in viewership in July.

Robyn Beck/AFP by way of Getty Photos

Streaming platforms have lastly carried out it. For the primary time ever, streaming companies attracted extra viewers than cable or broadcast TV, in accordance with new information from Nielsen.

You would possibly suppose that your lofty contributions to airing critically acclaimed collection meant streaming had certainly taken the highest spot. prior to now. And you might be proper – a minimum of partially. Streaming has surpassed broadcast in a single month earlier than, however by no means broadcast and cable in the identical month.

In the USA, streaming attracted 34.8% of viewership in July, whereas cable accounted for 34.4% and broadcast got here third with 21.6%.

Weekly streaming in July surpassed pandemic highs

Possibly it was the warmth, possibly it was an general summer time sofa potato vibe. Regardless, audiences averaged 190.9 billion minutes of streaming content material per week in July. That is in comparison with a median weekly stream time of 169.9 billion minutes in April 2020.

July additionally sees a slowdown in conventional tv, with most reveals on hiatus till their fall premieres, and a break in sports activities leisure, following the tip of the NBA and NHL seasons.

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July included wins for some streaming platforms

Viewers have been spending quite a lot of time with new seasons of fan favorites like Netflix stranger issues and Hulu’s Solely murders within the constructing.

followers of stranger issues watched practically 18 billion minutes of the present in July; shoppers spent one other practically 11 billion minutes of streaming Virgin River and The Umbrella Academy.

On Hulu, the second season of Solely murders within the constructing and a brand new present, the bear, totaled 3 billion watch minutes for the platform.

Amazon Prime additionally scored over 8 billion viewership minutes with its new collection The record of terminals and new episodes of The boys get individuals in.

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